Technology consultancy · Abu Dhabi
We work out what to build. Then we build it.
Selarya does technical business analysis, product architecture and software engineering, including AI features. We write down every decision as we go, so your team can own the result after we leave.
Decision record DR-001
Accepted
HiddenFees.ae
Serve HiddenFees.ae as static pages on a CDN
- Context
- A public site of fee guides and calculators. No user accounts, and the maths can run in the browser.
- Decision
- Build with Next.js as a static export and host it on Cloudflare Pages. Contact forms go to small serverless functions.
- Consequences
- No server to patch and fast pages everywhere. In return, redirects and caching live in the host config, not the app.
§ 1
Services
Four kinds of work, usually in the same engagement.
Most projects need a bit of each. You can also hire us for one of them on its own.
1.1
Technical business analysis
We sit between the people who need the software and the people who build it, and turn loose requirements into something a developer can estimate and a manager can sign off.
You keepRequirements, process maps, acceptance criteria
1.2
Product architecture
Data models, service boundaries, hosting and the trade-offs between them, chosen for the size of team and budget you actually have.
You keepArchitecture diagrams and decision records
1.3
Software engineering
Web applications and internal tools, built in small releases with tests and a deployment pipeline from the first week.
You keepProduction code, tests and deployment
1.4
AI features
LLM features that are measured before they ship: evaluation sets, guardrails, human review where it matters and a clear running cost.
You keepEvaluation sets, guardrails, cost estimates
§ 2
Approach
Decisions go on paper before code goes into production.
Each stage ends with something you can read, keep and hand to the next person.
| Stage | What happens | |
|---|---|---|
| 01 | Discovery Conversations with the people who own the problem, and a look at what already exists. OutputA written brief | A written brief |
| 02 | Decide Options and trade-offs on paper before anyone writes production code. OutputDecision records you sign off | Decision records you sign off |
| 03 | Build Small releases you can try, with the decisions above as the guide. OutputWorking software | Working software |
| 04 | Hand over Your team gets the code, the access and the reasoning behind both. OutputDocs, credentials, a walkthrough | Docs, credentials, a walkthrough |
§ 3
Work
Selected work, written up in full.
Each case study covers the problem, the decisions we made and the code behind them.
3.1
HiddenFees.ae
FinTech transparency at scale
A consumer-first platform that surfaces hidden charges across financial products and turns opaque fee structures into auditable, comparable data.
3.2
Enterprise AI Pipelines
Governed LLM orchestration
Production LLM workflows for regulated industries: RAG with guardrails, evaluation harnesses, and human-in-the-loop review before anything reaches end users.
§ 4
Principles
What we hold ourselves to.
4.1
Clarity before code
Every piece of software should trace back to a business outcome. We write down assumptions and trade-offs and agree them before we build.
4.2
AI with accountability
LLMs speed teams up; they do not replace judgement. We design the evaluation, guardrails and human review that keep them honest.
4.3
Architecture that lasts
Clear boundaries, observable systems and decisions you can still defend years later, when the original team has moved on.
One company, two businesses
You are here
Technology consultancy
Analysis, architecture and engineering for companies building software.
Selarya Shop
Marketplace retail
Our own stores on Amazon.ae and noon. We work with brands and distributors as an authorised reseller in the UAE, and run the stores with the same team.
Start a project
Tell us what you are working on.
A few lines are enough to start. We reply within one business day, usually with questions and a time for a call.
Prefer email? hello@selarya.com